This is not the first time Bhatt has been targeted. In late 2023, a deepfake video of her went viral, showing her in a compromising outfit that she never wore. At the time, Alia was among the first Bollywood stars to demand legal action, forcing the central government to issue notices to social media platforms regarding AI-generated disinformation.
Social media platforms play a significant role in the dissemination of viral content. In the case of Alia Bhatt's MMS, these platforms facilitated its rapid spread, often beyond the control of the individuals involved. This incident underscores the need for stricter policies and more effective tools for reporting and removing inappropriate or private content that is shared without consent.
A major concern in the digital space has been the repeated circulation of AI-generated content falsely attributed to the actress.