Millions of Indians living abroad use Bollywood as a tether to their culture, making overseas markets like North America and the UK massive revenue earners.

The industry is dominated by massive stars who often have cult-like followings.

A love story isn’t complete without a melody in the Swiss Alps. A heartbreak isn’t real until the hero sings in the rain.

For a long time, Bollywood was criticized for being formulaic and out of touch. That has changed dramatically in the last five years. The rise of OTT platforms (Netflix, Prime Video, Disney+ Hotstar) has ushered in a "New Bollywood."