This separates amateurs from pros. Every time the snare drum hits (in Style or Shake It Off ), there should be a "hard cut" to a new photo. During slow songs ( Lover ), use soft cross-dissolves that last 2 seconds.

Swifties love puzzles. When an editor creates a Taylor Swift PMV, they hide visual "easter eggs" in the transitions—clocks pointing to 13, snake imagery, or specific jewelry. Watching a PMV is like playing I Spy with the Swift lore.