The term "cool" is inextricably linked to Warhol’s persona. In the 1960s, being "cool" meant being detached, observant, and slightly above the fray. Warhol perfected this. He presented himself as a mirror, a blank slate upon which the world could project its desires and anxieties. His silver wig, his monotone voice, and his trademark dark glasses were all part of a persona that pioneered the "artist as brand."
Before Baio codified the term, these video montages existed but had no name. In 2008, he wrote a seminal post defining the genre: a compilation of "overused screen writer crutches, catchphrases, and repetitive shots." By giving it a name, he legitimized a new form of video art.
: A look at his visual style and techniques from a contemporary perspective, detailing how his work stays "cool" across generations.