If you are looking for formal analysis on Rexona's actual advertising strategies, you might find research on: Brand Positioning

The term refers to an old, low-resolution video format used on early mobile phones, often associated with nostalgic or leaked viral content from the mid-2000s to early 2010s.

If you are looking to write a paper or study this topic, you should focus on these areas:

Many videos with "3gp" in the title during that era were often associated with "unfiltered" or "scandalous" content. "Dibalik Iklan Rexona" played on this expectation but delivered comedy instead, making it a classic "bait-and-switch."

Create a mock documentary (mockumentary) style video showing the "struggles" of filming a high-stakes deodorant commercial in 2005. Visual Style:

This video represents a transition period in Indonesian internet culture: