In today’s world of 90-day drip campaigns, Issue #3 is heretical. Settle suggests that long, pre-written sequences smell like automation. Instead, he advocates for "live-ish" emails—batches written daily that reference current events. He reveals how he writes 30 emails in one sitting and then sprinkles "freshness" into each one (date stamps, news references) to fool the brain into thinking a human typed it just for you.
Issue #5 is less about writing and more about business structure. Ben Settle - Email Players 1 - 15
: A newer physical compilation that includes "Email Players" content adapted for business-boosting strategies. or a specific list-building technique mentioned in these early issues? Learning from Ben Settle's newsletters In today’s world of 90-day drip campaigns, Issue
is widely considered one of the gold standards for direct response marketers who want to write less and earn more. He reveals how he writes 30 emails in
The first 15 issues of (launched around 2011) codified these "dark arts" of email, focusing on:
Let’s get granular. What actual tactics are buried in this collection?