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For the uninitiated, the phrase "Malayalam cinema" might conjure images of lush, rain-soaked landscapes, or perhaps the sudden, explosive popularity of RRR ’s Naatu Naatu. But to reduce the industry, lovingly known as Mollywood, to just scenic songs or viral dance numbers is to miss the point entirely. At its core, the cinema of Kerala is not merely a form of entertainment; it is a cultural artifact. It is the mirror held up to a society that is fiercely literate, politically conscious, devout yet rational, traditional yet evolving. www desi mallu com