Moreover, the rise of OTT platforms (Netflix, Amazon Prime, Sony LIV) has bypassed the traditional censor-driven, song-sequence-heavy model. Directors like Lijo Jose Pellissery ( Churuli , Jallikattu , Malaikottai Valiban ) are creating what critics call "Mythological realism," blending the folklore of Theyyam and Thirayattam with avant-garde narrative structures. This is a distinctly Kerala export—psychedelic, political, and primal.

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