For decades, the magic of Bollywood was confined to three-hour spectacles in darkened theaters, defined by sweeping intermissions and larger-than-life musical numbers. However, the dawn of the 2020s has ushered in a radical shift. The rise of —short-form video content spanning from 15 to 60 seconds—is no longer just a promotional tool; it is actively rewriting the DNA of Bollywood cinema.
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For decades, the magic of Bollywood was confined to three-hour spectacles in darkened theaters, defined by sweeping intermissions and larger-than-life musical numbers. However, the dawn of the 2020s has ushered in a radical shift. The rise of —short-form video content spanning from 15 to 60 seconds—is no longer just a promotional tool; it is actively rewriting the DNA of Bollywood cinema.
