Since her rise to fame during the 2011 Cricket World Cup, Poonam Pandey has transitioned from a viral sensation to a digital entrepreneur. She was one of the first Indian celebrities to bypass traditional film and television, opting instead to build a direct-to-consumer empire through her own apps and subscription platforms.
She claimed the stunt was designed to "start a conversation" about cervical cancer during Cervical Health Awareness Month. The Backlash:
